Role & Studio
Graphic Designer
My tasks
Creative Direction
Brand Identity
Brochure Design
Floor Plans
Show Suite Design
Signage Design
Web Design
Web Development
Project Management
Project Info +
Enfield is a residential development situated in the Auckland suburb of Mount Eden. It offers a mix of one to three bedroom units starting from 45sqm, making it ideal for both investors and young professionals.

Enfield’s key point of difference is in its strategic location across the road from the future City Rail Link transport hub. Its well-connected location, quality architectural design and accessible price-point were widely appealing and this was messaged strongly through various touch-points.

Embracing the location's urban and suburban characteristics, I chose an unexpected colour palette inspired by contemporary street culture, and paired it with a dynamic typographic language to convey ideas of motion, connection, and to capitalise on Enfield’s excellent transport links – bringing to life the positioning statement ‘Get Connected’.
Expand Images
Enfield Brochure Cover
Enfield Brochure
Enfield Brochure
Enfield Brochure
Enfield Signage
Enfield Signage
Enfield Show Suite Interior
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MEO Karen Walker