Enfield is a residential development situated in the Auckland suburb of Mount Eden. It offers a mix of one to three bedroom units starting from 45sqm, making it ideal for both investors and young professionals.
Enfield’s key point of difference is in its strategic location across the road from the future City Rail Link transport hub. Its well-connected location, quality architectural design and accessible price-point were widely appealing and this was messaged strongly through various touch-points.
Embracing the location's urban and suburban characteristics, I chose an unexpected colour palette inspired by contemporary street culture, and paired it with a dynamic typographic language to convey ideas of motion, connection, and to capitalise on Enfield’s excellent transport links – bringing to life the positioning statement ‘Get Connected’.